Challenges are beautiful. Some are deliciously ambiguous. Others, deceptively simple. Some are rigid and unyielding. While others, just magically open themselves up. To us, all problems or challenges, at their source are human.
Be it addressing a powerful consumer need or finding one. Be it finding real growth, or reversing steep decline. Be it finding a brand’s purpose, or changing an existing social behavior.
As long as we don’t surrender our thinking, imagination, empathy and common sense to frameworks, models and tools, the pursuit is seductive. The results, usually very successful. The experience, deeply enriching.
Centre of Gravity pioneered the idea of human-centred strategy more than 15 years ago. Today we are a world-class strategy consulting firm, a mad-tribe of deep-thinking strategists, community builders, storytellers and brand-designers. But our essential difference is and continues to be the philosophy of human-centredness. It is timeless, it is critical to success and we are damn good at it :) - more than anything, we enjoy it, for it makes our work magical and meaningful.
The few things we hold sacred are the only things that define us.