believe that the premises on which business and business strategies rest will be turned upside down. CSR and Triple Bottom Lines are just the tip of the iceberg. The new models of businesses will need a new set of premises for strategy and communication. We hope to contribute to this book of changes through our own work and research. Join the Conversation.

ften we understand the least about that which makes the most noise. Environmental issue is surely one such. The understanding of all the connections that have gone wrong in the web of life eludes most of us. Here is a summary of issues and the catalysts that could turn the tide just in time.

re has been a surge of interest in the 'fortune at the bottom of the pyramid'. However, many organisations are beginning to realise that it is not that easy to capture the fortune. The reason could well be the 'pyramid at the bottom', different segments with different needs.