These days, the life expectancy of people is going up. Unfortunately, this seems to have an inverse relationship with the life expectancy of ideas.

For starters, there seems to be more ‘ideaslayers’ in the world than there are ‘ideamakers’. Add to this complicated situation, the fact that ‘Ideaslayers’ have a nasty knack of procreating at a faster rate and
you will agree that this really isn’t a good time in the history of the
world to be an idea or an idealist.

But then against all odds and evens, a few good ideas do escape from the clutches of the ‘Ideaslayers’ and show up at show time. That is why we still make ideas for a living. We conceptualise communication campaigns
and create films for our bread and butter (mostly bread).

We belong to an endangered species who still subscribe to the idealogy
that every great campaign, film, innovation or movement goes back to a great idea. One ‘eureka’ moment when the penny dropped. If you are one of those rare people who also believes that the idea is central to everything else,
give us a holler and we will show up apple and all.