Centre of Gravity – | Human-centered strategy consultancy

Solve your business problems.

Find real growth.

Get new customers.

We help businesses solve problems. Humanly.

All problems or challenges, at their source, are human. Solve your business problems with a human-centered strategy.

Make your business human-centric.
Get in touch with us.

We can help!

Our work, at its core, is to get a deep understanding of human lives, their motivations, and what drives their behavior. We use this understanding to help businesses succeed through:

Strategy Consulting

We help brands solve complex business problems, help evolve the company’s vision, set a brand differentiation strategy, find the brand purpose, positioning, or consumer segmentation strategy.
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Training

Want to learn human-centric thinking or train your peers? We run workshops and learning sessions to train managers, MBA aspirants, design students, and even senior executives.
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School

We have distilled our philosophy, method, and skills to teach the world of human-centered thinking to the world. Through courses that make the world of business more human and powerful.
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We’ve helped Brands for 15 years!

Be it addressing a powerful consumer need or finding one. Be it finding real growth, or reversing steep decline. Be it finding a brand’s purpose, or changing an existing social behavior.

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Projects

Projects ranging from the company vision to employer branding, to launching new brands, to behavior change, to customer segmentation, to community building.

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Across sectors

From packaged goods to beauty, fashion, real estate, banking, financial services, travel, retail, home decor, software, social causes, automobiles, telecom, we've seen it all.

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Countries

Our human-centered process has been implemented in projects in India, the US, the UK, Singapore, Indonesia, and Sri Lanka. And it has rung true every time.

Why Centre of Gravity?

Over 15 years ago, we pioneered the idea of human-centered strategy. Today, we are a world-class strategy consulting firm,

a mad-tribe of deep-thinking strategists, community builders, storytellers, and brand-designers. But our essential difference is and continues to be the philosophy of human-centeredness.

Our philosophy

Join our tribe

Movies, music, books, politics, brands, relationships, institutions, social issues etc. or even something that we experience on our way to work in the morning.

Each of these can spark deep insights. But it takes two to tango. We’d love for a two-way conversation with YOU. It can help create or shape all our perspectives—much beyond what we are capable of alone.

Client Speak

When you put your heart and soul into something, the results show. Almost always. Hear what clients have to say about Centre of Gravity.

Amit Syngle

MD & CEO, Asian Paints

The sheer ingenuity which they bring in terms of how they kind of cut through a problem and look at in terms of a solution, which is definitely very unique. But at the same time, there is... an underlying humanistic approach also, which comes in.

Anand Piramal

ED, Piramal Group & Founder, Piramal Realty

For me, out of all the many consultants that I deal with, for me Centre of Gravity, I find I like the most. I think one has a lot in terms of values. A lot of people talk about values, a lot of people talk about business. But I feel that Centre of Gravity actually is able to deliver on its values.

Jalaj Dani

Co-Promoter, Asian Paints

You are good at what you are and that's why I think clients continue to swear by you, which is not a very easy thing for a business leader to do. See there are two values your organization has. One is intellectual honesty. And the second is the client first. And it's not the client first as in let's satisfy the client. But with intellectual honesty.

Jiten Mahendra

SVP - Marketing, Landmark Group

When I met the COG team initially, they actually said that probably you don't need research because you are in such a fine spot. I've never come across a consultant who would say that to me. After that, my respect for COG went completely high because why would someone say no to business, but they were honest in what they said.

Sooraj Bhat

CEO - Fast Fashion Business, ABFRL - Aditya Birla Group

You mustn't work with COG if you just want a research job done. You must work with COG if you want to allow an expert to come into your business and learn along with the expert. There's knowledge almost that sits in there. And then there is the application in your context and creating something that is unique.

Pavitra Rajaram

Creative Director, Pavitra Rajaram Design

At the root of COG is this burning desire to decode. You know, and I think when you work with a team like that, the overwhelming thing that you feel is that you're in it together. I've never been in a room with anyone from COG, I never, ever, ever feel like we're on two opposite teams or that there are two so-called experts in the room.

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Learn from us

Visit HumanWorks

For 15+ years, and long before ‘human-centered’ joined other management jargon and became a buzzword, we have been practicing Human-Centered Strategy with some of the world’s best-known companies and nonprofits. With great success!

It made us realize there’s a lot we can share with the world. With our unique blend of storytelling and case narrations, we aim to spark a lively dialogue about the context in which customers and brands should actually be understood.

Watch our films

As part of our work, we’ve had thousands of conversations with people, mostly in their personal settings. We’ve gained the ability to have open and rich conversations, elicit stories and listen deeply at the same time.
Some of these stories needed to be told to the larger world. Especially when the stories humanize subjects that hitherto seemed cold, remote, or exclusionary.
Our latest film tells stories about the master tailors of Savile Row, London.

Watch the Film

Our Blog

We also write regularly on all things that form human-centered thinking.

The choice between being clever vs. being useful.

“I was terrible at it. There were 25 students in the class. I would be the 26th if there was a ranking for that. I used to […]

The great Indian Kitchen

It was just yesterday that I was having this conversation with a friend. She asked me, ‘why don’t you hire a cook?’ And it’s a question a few of my colleagues have asked too. And quite frankly, irrespective of whatever excuse I may give for not hiring, the honest answer may be that I have started enjoying cooking. I am not talking about the creative art of cooking when the right mood arrives. I am talking about cooking as a daily habit. The everyday cooking. An Indian household churns out Breakfast, Lunch, Dinner, and sometimes even an evening snack. There was a time it blew my mind to think even it’s humanly possible. Spending so much time every day cooking. What drives us to do this otherwise mundane, uneventful, and tedious act? And I must admit that there was a time when I used to view it just as dull, a necessary evil. When did this change?

On Mastery

These were the days when wells were dug in homes by hand for water supply. Depending on the terrain, each well can go as deep as 25 […]